Thursday, August 23, 2007
Thursday, August 16, 2007
Source Code: Places You May Not Have Thought To Put Keywords
Source Code: Places You May Not Have Thought To Put Keywords
by: Courtney Heard
We all know it's good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about.
Tables - You're most likely familiar with what a table tag looks like. They generally look like this or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this .
File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply to the web site content. Making sure these titles also apply to the purpose of the file itself is also very important, especially if the file type can be indexed by search engine bots, like php and flash. If the name of the file has very little to do with what the file contains, it will have little to no affect on your keyword density.
Reference Tags - A normal reference tag looks like this . A title can be added to this tag making it look like this . This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse over the link, it's good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness for more keywords. You may get lots of traffic with the keywords, but without user-friendliness, that traffic will leave displeased.
Comment Tags - I thought everyone knew this one, but I haven't seen many sites out there making use of it. Comment tags are generally used to remind us of what the following or preceding code does, like little HTML post-it notes that can only be seen in the source code. They look like this where everything between the "" is the comment or note we're leaving ourselves. Used wisely and in moderation, this can be yet another opportunity to add keywords to your site's source code.
All of these areas are good areas to add keyword density to your site, but they all must be used with caution. Everything in these areas should be in context, meaning they should relate directly to what a web visitor will be seeing. They should also be used in moderation. Strings of keywords in a table summary tag will surely start raising some flags at the Googleplex. It won't be long now before Google and other major search engines start keeping a closer, more critical eye on these areas. The most important rule of thumb to go by when designing and optimizing any web site, is to keep it user friendly. A pleased and impressed web visitor is the best web site optimization and will surely lead to your site's success.
by: Courtney Heard
We all know it's good practice to put in-context keywords into page titles, meta tags and alt tags. But here are a few places you may not have thought about.
Tables - You're most likely familiar with what a table tag looks like. They generally look like this or some variation, right? There are actually two areas within a table tag that keywords can be applied to. The table ID and Summary. A table tag written in this manner will look more like this .
File Names - HTML, images, CSS files, php scripts, cgi scripts, asp scripts, java apps, video clips, sound bites, and every file you use to create your web site can be named using keywords that apply to the web site content. Making sure these titles also apply to the purpose of the file itself is also very important, especially if the file type can be indexed by search engine bots, like php and flash. If the name of the file has very little to do with what the file contains, it will have little to no affect on your keyword density.
Reference Tags - A normal reference tag looks like this . A title can be added to this tag making it look like this . This can also be applied to mailto: reference tags. Because this text will be seen by web vistors when they hover their mouse over the link, it's good practice to keep it relevant and to-the-point. Never sacrifice user-friendliness for more keywords. You may get lots of traffic with the keywords, but without user-friendliness, that traffic will leave displeased.
Comment Tags - I thought everyone knew this one, but I haven't seen many sites out there making use of it. Comment tags are generally used to remind us of what the following or preceding code does, like little HTML post-it notes that can only be seen in the source code. They look like this where everything between the "" is the comment or note we're leaving ourselves. Used wisely and in moderation, this can be yet another opportunity to add keywords to your site's source code.
All of these areas are good areas to add keyword density to your site, but they all must be used with caution. Everything in these areas should be in context, meaning they should relate directly to what a web visitor will be seeing. They should also be used in moderation. Strings of keywords in a table summary tag will surely start raising some flags at the Googleplex. It won't be long now before Google and other major search engines start keeping a closer, more critical eye on these areas. The most important rule of thumb to go by when designing and optimizing any web site, is to keep it user friendly. A pleased and impressed web visitor is the best web site optimization and will surely lead to your site's success.
Generating Traffic – The Text Link Prevails
Generating Traffic – The Text Link Prevails
by: Michael Medeiros
The Internet is growing at an exponential rate, resulting from greater masses attempting to earn an income from the Computer Revolution. It doesn’t take long for a developer to realize the magnitude of increasing competition, when attempting to obtain more visitors. How much competition exists? The fact is, when this article was written, “Whois,” reported 65,443,044 active Domains existed. Additionally, 446,308 Domains where, “on-hold,” and 1,184,180 Domains where created by 18:00 EST (1). While this information does not illustrate direct competition for a given niche, it’s apparent that any type of Website created will have modest rivalry.
The Business model of an Internet Website is relatively simple; increasing traffic means increasing revenue. However, with the growing number of Websites, it will become more difficult to obtain greater traffic. So how is traffic disbursed on the Internet? Traffic disbursement can be isolated to two primary sources: Search Engine Queries and Incoming links.
Search Engines have evolved greatly in the past few years. However, the principal is still the same. A Search Engine Spider travels through virtual space analyzing Webpages’ encountered and assessing their premise. Spiders can quickly route through deeply routed pages within any given Website and index them within a Database. In addition, they can assess which Websites change frequently, and retrieve new data on a scheduled basis. Because of their ability to quickly assess pages and their changes, they offer the internet community one of the most valuable resources, “The ability to accurately locate documents of interest”.
Based on the fundamentals of Search Engine’s, developer’s can increase Search Engine traffic by offering more content and resources. As relevant pages and resources are added to a Website, the premise of the Website becomes more apparent. In addition, expanded queries will match relevant pages displaying new content.
The other source of Internet Traffic, “incoming links,” can benefit a developer in several ways. First and most obvious, we can achieve greater traffic from the visitor of Websites displaying the incoming links. Also, if used properly, incoming links that are text based (Anchor Text) help Search Engine Spiders determine the premise of a Web-page. Finally, the total number of incoming links improves rapport with Search Engines (2).
Because some Search Engines poses the tools and resources to quickly archive numerous pages and their data, they have begun to utilize, “Anchor Text,” to leverage their Search Engine Results. The most famous example, of this technology being implemented, is the Apple QuickTime Download page showing as number one in Google for a search query of, “Click Here”. The term, “Click Here,” cannot be found anywhere on the visible page or Source Code. So why is it number one? Because the Developer linked the words, “Click Here,” to the download page from many pages with good rapport (High Google PR). Naturally, this is pure speculation, as only the Google Engineers could explain exactly why it is number one accurately. However, most are probably familiar with the famous Google Bomb of, “Miserable Failure”. A large number of people linked, “Miserable Failure,” to the Official White House Web-page of President George W. Bush. As a result, George ranks number one on Google for the search term.
Text links can be acquired through paying for placement or through exchanges with other Webmasters. For the most part, paid links will generate a lot more traffic then exchange links. This is due solely to placement. In a typical link exchange, the incoming links are placed on, “Weak,” pages that receive little traffic. In contrast, advertised links will be presented on prominent pages with a lot of visitors. Moreover, a lot of speculation exists regarding how the major three Search Engines treat reciprocal links. Some believe they cancel-out one another, as a vote. This speculation suggests that, “one-way,” incoming links provide the greatest benefit.
Bombing, as illustrated in the above examples, has created a large market for the purchase of Text Links. As a matter of fact, text link advertising is soaring right now. A number of people now offer broker services, connecting text link publishers with people wishing to advertise. It has gotten so big the Major search engines are beginning to demonstrate concern. Matt Cutts, a developer for Google, has offered some insight on the matter (3). Acknowledging that many Websites rely on the sale of ad space for income, he explains how this method of calculating the premise of a page has greatly improved Search Results for all the major Search Engines, and selling links hurts this technology. Matt suggests that sold links should include an additional tag, “rel=nofollow,” to tell Spiders not to count the vote. The Consequences of not including the tag means that Google may not pass PageRank with links coming from the site selling the links. Essentially, purchased links that do not include that tag will eventually become worthless for Search Engine recognition.
Outside of paid advertising, it would require something really special to acquire incoming links. With practical reasoning, a developer would have to either create something very useful to the Internet community, or offer valuable information that will be referenced by others often. What ever method is conjured, it’s obvious in this point of time, the text link prevails for traffic generation.
(1) Whois Source: Detailed Domain Counts and Internet Statistic (http://www.whois.sc/internet-statistics/).
(2) Google: Google Technology (http://www.google.com/technology/).
(3) Matt Cutts: Gadgets, Google, and SEO: Text Links and PageRank (http://www.mattcutts.com/blog/text-links-and-pagerank/).
by: Michael Medeiros
The Internet is growing at an exponential rate, resulting from greater masses attempting to earn an income from the Computer Revolution. It doesn’t take long for a developer to realize the magnitude of increasing competition, when attempting to obtain more visitors. How much competition exists? The fact is, when this article was written, “Whois,” reported 65,443,044 active Domains existed. Additionally, 446,308 Domains where, “on-hold,” and 1,184,180 Domains where created by 18:00 EST (1). While this information does not illustrate direct competition for a given niche, it’s apparent that any type of Website created will have modest rivalry.
The Business model of an Internet Website is relatively simple; increasing traffic means increasing revenue. However, with the growing number of Websites, it will become more difficult to obtain greater traffic. So how is traffic disbursed on the Internet? Traffic disbursement can be isolated to two primary sources: Search Engine Queries and Incoming links.
Search Engines have evolved greatly in the past few years. However, the principal is still the same. A Search Engine Spider travels through virtual space analyzing Webpages’ encountered and assessing their premise. Spiders can quickly route through deeply routed pages within any given Website and index them within a Database. In addition, they can assess which Websites change frequently, and retrieve new data on a scheduled basis. Because of their ability to quickly assess pages and their changes, they offer the internet community one of the most valuable resources, “The ability to accurately locate documents of interest”.
Based on the fundamentals of Search Engine’s, developer’s can increase Search Engine traffic by offering more content and resources. As relevant pages and resources are added to a Website, the premise of the Website becomes more apparent. In addition, expanded queries will match relevant pages displaying new content.
The other source of Internet Traffic, “incoming links,” can benefit a developer in several ways. First and most obvious, we can achieve greater traffic from the visitor of Websites displaying the incoming links. Also, if used properly, incoming links that are text based (Anchor Text) help Search Engine Spiders determine the premise of a Web-page. Finally, the total number of incoming links improves rapport with Search Engines (2).
Because some Search Engines poses the tools and resources to quickly archive numerous pages and their data, they have begun to utilize, “Anchor Text,” to leverage their Search Engine Results. The most famous example, of this technology being implemented, is the Apple QuickTime Download page showing as number one in Google for a search query of, “Click Here”. The term, “Click Here,” cannot be found anywhere on the visible page or Source Code. So why is it number one? Because the Developer linked the words, “Click Here,” to the download page from many pages with good rapport (High Google PR). Naturally, this is pure speculation, as only the Google Engineers could explain exactly why it is number one accurately. However, most are probably familiar with the famous Google Bomb of, “Miserable Failure”. A large number of people linked, “Miserable Failure,” to the Official White House Web-page of President George W. Bush. As a result, George ranks number one on Google for the search term.
Text links can be acquired through paying for placement or through exchanges with other Webmasters. For the most part, paid links will generate a lot more traffic then exchange links. This is due solely to placement. In a typical link exchange, the incoming links are placed on, “Weak,” pages that receive little traffic. In contrast, advertised links will be presented on prominent pages with a lot of visitors. Moreover, a lot of speculation exists regarding how the major three Search Engines treat reciprocal links. Some believe they cancel-out one another, as a vote. This speculation suggests that, “one-way,” incoming links provide the greatest benefit.
Bombing, as illustrated in the above examples, has created a large market for the purchase of Text Links. As a matter of fact, text link advertising is soaring right now. A number of people now offer broker services, connecting text link publishers with people wishing to advertise. It has gotten so big the Major search engines are beginning to demonstrate concern. Matt Cutts, a developer for Google, has offered some insight on the matter (3). Acknowledging that many Websites rely on the sale of ad space for income, he explains how this method of calculating the premise of a page has greatly improved Search Results for all the major Search Engines, and selling links hurts this technology. Matt suggests that sold links should include an additional tag, “rel=nofollow,” to tell Spiders not to count the vote. The Consequences of not including the tag means that Google may not pass PageRank with links coming from the site selling the links. Essentially, purchased links that do not include that tag will eventually become worthless for Search Engine recognition.
Outside of paid advertising, it would require something really special to acquire incoming links. With practical reasoning, a developer would have to either create something very useful to the Internet community, or offer valuable information that will be referenced by others often. What ever method is conjured, it’s obvious in this point of time, the text link prevails for traffic generation.
(1) Whois Source: Detailed Domain Counts and Internet Statistic (http://www.whois.sc/internet-statistics/).
(2) Google: Google Technology (http://www.google.com/technology/).
(3) Matt Cutts: Gadgets, Google, and SEO: Text Links and PageRank (http://www.mattcutts.com/blog/text-links-and-pagerank/).
4 Effective Ways To Use Autoresponders To Increase Your Sales
4 Effective Ways To Use Autoresponders To Increase Your Sales
by: Jean Lam
An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Automation is critical when running an online business. Hence you won't need to do the tiring and boring manual tasks if you automate your business.
An autoresponder simply sends backs a precomposed message to the recipient who requested information from it by sending an email to this autoresponder address.
But autoresponders can be used for far more advanced tasks to increase your sales for instance.
1. Use your autoresponder to publish an ezine
A nice function available in most autoresponders nowadays is the broadcast feature.
Every person who requests more information from your autoresponder eg to subscribe is automatically added to your autoresponder database. Hence you will be able to use the broadcast feature to publish your ezine and your subscribers in your database will receive your newsletter automatically.
This is a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.
Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.
2. Use your autoresponder to deliver an email course
A very simple but yet powerful method of increasing your sales is to create an email course that contains valuable information.
For eg if you are creating an email course about Internet marketing, you can write an article that lists 7 Internet marketing methods.
Method 1 - Search Engines
Method 2 - Ezine Advertising
Method 3 - Joint ventures
Method 4 - Opt In Email
Method 5 - Affiliate Programs
Method 6 - Article Writing
Method 7 - Link Partnerships
Then put every marketing method in your autoresponder on a 7-day cycle. Hence every person who requests this course will receive each lesson for a period of 7 days.
In each method, try to find products, be it affiliate products or your own products that are related to this marketing technique and include a link.
For example if you own an ebook on how to write articles to promote your business, you can include a link to that product in method 6.
3. Use your autoresponder to provide a report
Reports can be articles that you can easily deliver via an autoresponder. If you have an article called "7 Powerful Internet Marketing Tactics To Promote Your Online Business", you can easily use it as a report.
Include the links to the products to complement each method.
4. Use your autoresponder to promote your articles
Autoresponders are very effective ways to promote your articles along with your website.
You can make your articles on your site or in the emails that you send to ezine editors to consider your recent article for publication available by autoresponder. You can say something like.
All my other articles available for reprint at
articles@autorespondername.com
Make your articles available by autoresponder along with your publishing guidelines. If you've written lots of articles, make a master list of your articles available by autoresponder that lists all of your articles along with their autoresponder addresses.
This can provide you with a terrific way to get your articles published on a regular basis by ezine publishers and webmasters who enjoy your writing.
Autoresponders should form part of your Internet business. Without them, your business will suffer.
Consider an autoresponder as your own 24hr marketing machine.
by: Jean Lam
An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Automation is critical when running an online business. Hence you won't need to do the tiring and boring manual tasks if you automate your business.
An autoresponder simply sends backs a precomposed message to the recipient who requested information from it by sending an email to this autoresponder address.
But autoresponders can be used for far more advanced tasks to increase your sales for instance.
1. Use your autoresponder to publish an ezine
A nice function available in most autoresponders nowadays is the broadcast feature.
Every person who requests more information from your autoresponder eg to subscribe is automatically added to your autoresponder database. Hence you will be able to use the broadcast feature to publish your ezine and your subscribers in your database will receive your newsletter automatically.
This is a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.
Concentrate on making your ezine a source of valuable information for your subscribers and you'll be able to create an ezine that your subscribers look forward to reading and that increases your sales.
2. Use your autoresponder to deliver an email course
A very simple but yet powerful method of increasing your sales is to create an email course that contains valuable information.
For eg if you are creating an email course about Internet marketing, you can write an article that lists 7 Internet marketing methods.
Method 1 - Search Engines
Method 2 - Ezine Advertising
Method 3 - Joint ventures
Method 4 - Opt In Email
Method 5 - Affiliate Programs
Method 6 - Article Writing
Method 7 - Link Partnerships
Then put every marketing method in your autoresponder on a 7-day cycle. Hence every person who requests this course will receive each lesson for a period of 7 days.
In each method, try to find products, be it affiliate products or your own products that are related to this marketing technique and include a link.
For example if you own an ebook on how to write articles to promote your business, you can include a link to that product in method 6.
3. Use your autoresponder to provide a report
Reports can be articles that you can easily deliver via an autoresponder. If you have an article called "7 Powerful Internet Marketing Tactics To Promote Your Online Business", you can easily use it as a report.
Include the links to the products to complement each method.
4. Use your autoresponder to promote your articles
Autoresponders are very effective ways to promote your articles along with your website.
You can make your articles on your site or in the emails that you send to ezine editors to consider your recent article for publication available by autoresponder. You can say something like.
All my other articles available for reprint at
articles@autorespondername.com
Make your articles available by autoresponder along with your publishing guidelines. If you've written lots of articles, make a master list of your articles available by autoresponder that lists all of your articles along with their autoresponder addresses.
This can provide you with a terrific way to get your articles published on a regular basis by ezine publishers and webmasters who enjoy your writing.
Autoresponders should form part of your Internet business. Without them, your business will suffer.
Consider an autoresponder as your own 24hr marketing machine.
Search Engine Optimization (SEO) - Boost Your Website Traffic
Search Engine Optimization (SEO) - Boost Your Website Traffic
by: Rory Canyon
Search engines bring more than 80 percent of the traffic for small to medium websites. This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your website for search engine includes many aspects: website content, keywords, URL, meta-tag, back links, etc. Let's explain it one by one.
Select the right keywords. You can pay a visit to your competitors' websites (only those with top-ranked search engine placements). Through analyzing their web contents and meta tags, you can easily find out the keywords they are using. Overture keywords selection tool can also provide you valuable information. Open your favorite browser, enter http://inventory.overture.com/d/searchinventory/suggestion/, type in the search box your keywords or phrases and see how many times they were searched last month. Select those with high search frequency. Google also has a similar keyword selection tool at https://adwords.google.com/select/KeywordSandbox. You can have a try of both of them and balance the search results.
Target your web site content at selected keywords. After finalizing the keywords, you can now build up your web pages with them. But, be careful, don't overuse any keywords on your web pages. Overuse of keywords may make search engine spiders think you are spamming and get your website banned. How can I judge overuse or not? Go to http://www.gorank.com/seotools/ to have a check of your keywords density, make sure it is within a reasonable range.
Make search engine friendly URLs. Although some of the search engines can follow all dynamic URLs, like http://www.scriptmenu.com/detail.php?id=25257, some of them still prefer static URLs ended with html, htm, etc. To make search engine friendly URLs, you can create real static pages, but you don't have to. The web server URL rewrite engine can make this job much easier by reinterpreting the URLs before getting actual pages. If you need more help or tips on how to implement URL rewrite model, follow the link http://www.scriptmenu.com/detail_24379.html and get a tutorial.
Get quality backward links to your page. Although keywords optimization of your web pages can improve significantly your search engine placement, it is still far from sufficient to get your pages top ranked. You have to get some quality backward links to your websites. You need at least 35 quality back links to make google going to your web site and take a look at you. You can get these quality links by submitting your site to high-ranked web site directories or by writing some quality articles and then submitting them to the high-ranked online article archives. Many other ways exist, but remember, only backward links from quality web sites count. Websites poorly indexed or with very low search engine ranking have no value to you.
Keep on improving your website. By keyword optimization, URL optimization and quality backward URLs, your website should have gotten remarkable search engine placement. However, the placement is not static, you competitors are optimizing their websites and trying to kick you out of your current position. To maintain a good search engine ranking, you have to keep on improving your website. Keep on optimizing your website navigation, content and structure. Keep on getting more quality links from top-rated sites.... The battle for top search engine positions will never end. Good luck, :-)
by: Rory Canyon
Search engines bring more than 80 percent of the traffic for small to medium websites. This tells exactly how important it is for small and medium websites to optimize their web structure and pages for search engines. Optimization of your website for search engine includes many aspects: website content, keywords, URL, meta-tag, back links, etc. Let's explain it one by one.
Select the right keywords. You can pay a visit to your competitors' websites (only those with top-ranked search engine placements). Through analyzing their web contents and meta tags, you can easily find out the keywords they are using. Overture keywords selection tool can also provide you valuable information. Open your favorite browser, enter http://inventory.overture.com/d/searchinventory/suggestion/, type in the search box your keywords or phrases and see how many times they were searched last month. Select those with high search frequency. Google also has a similar keyword selection tool at https://adwords.google.com/select/KeywordSandbox. You can have a try of both of them and balance the search results.
Target your web site content at selected keywords. After finalizing the keywords, you can now build up your web pages with them. But, be careful, don't overuse any keywords on your web pages. Overuse of keywords may make search engine spiders think you are spamming and get your website banned. How can I judge overuse or not? Go to http://www.gorank.com/seotools/ to have a check of your keywords density, make sure it is within a reasonable range.
Make search engine friendly URLs. Although some of the search engines can follow all dynamic URLs, like http://www.scriptmenu.com/detail.php?id=25257, some of them still prefer static URLs ended with html, htm, etc. To make search engine friendly URLs, you can create real static pages, but you don't have to. The web server URL rewrite engine can make this job much easier by reinterpreting the URLs before getting actual pages. If you need more help or tips on how to implement URL rewrite model, follow the link http://www.scriptmenu.com/detail_24379.html and get a tutorial.
Get quality backward links to your page. Although keywords optimization of your web pages can improve significantly your search engine placement, it is still far from sufficient to get your pages top ranked. You have to get some quality backward links to your websites. You need at least 35 quality back links to make google going to your web site and take a look at you. You can get these quality links by submitting your site to high-ranked web site directories or by writing some quality articles and then submitting them to the high-ranked online article archives. Many other ways exist, but remember, only backward links from quality web sites count. Websites poorly indexed or with very low search engine ranking have no value to you.
Keep on improving your website. By keyword optimization, URL optimization and quality backward URLs, your website should have gotten remarkable search engine placement. However, the placement is not static, you competitors are optimizing their websites and trying to kick you out of your current position. To maintain a good search engine ranking, you have to keep on improving your website. Keep on optimizing your website navigation, content and structure. Keep on getting more quality links from top-rated sites.... The battle for top search engine positions will never end. Good luck, :-)
Doing Your Market Research Online
Doing Your Market Research Online
by: Norio De Sousa
Success on the internet depends a lot on what you know about your target market before starting! If you want to make money on the 'net, you've got to be prepared to do some market research online!
It's important for you to know...
How many people are looking for your product or service and...
How many companies are supplying that same product or service
These numbers give you an idea of how much money you can make with your concept.
The number of people looking for your product or service is called the "demand".
The number of companies offering a product or service similar to yours is called the "supply".
If demand is 1000 and supply is 500, you've found yourself a market ;)
Supply and Demand on the Internet
The internet works a little differently to the "offline world"...
Supply is the number of people searching for information on your product or service, while demand is the number of web sites providing that info.
Got that? No? Let me elaborate...
..If 1000 people are searching for "golf clubs", that really means that 1000 people are searching for information on golf clubs.
By the same token, if 500 web sites are supplying "golf clubs", they're really supplying information on golf clubs.
Information is the key word there. If your web site doesn't provide valuable information on a particular subject, it might as well not exist!
That's the key difference between offline marketing and online marketing. You're not marketing products, you're marketing...
I.N.F.O.R.M.A.T.I.O.N !
To help you understand why that's the case, here's a simple but true quote...
"Most people use the internet to research their next buy."
If you're providing the info they're looking for, they're a lot more likely to trust you with their money.
But you've got to be willing to put the work into it in the beginning. If no one's searching for your content, or there are too many sites supplying that info - you've lost before you've even begun!
I hope that, by now, you've started to realise just how important it is to do your market research online first. There really is no point in starting a site that no one's looking for - so make sure you do proper markert research online.
by: Norio De Sousa
Success on the internet depends a lot on what you know about your target market before starting! If you want to make money on the 'net, you've got to be prepared to do some market research online!
It's important for you to know...
How many people are looking for your product or service and...
How many companies are supplying that same product or service
These numbers give you an idea of how much money you can make with your concept.
The number of people looking for your product or service is called the "demand".
The number of companies offering a product or service similar to yours is called the "supply".
If demand is 1000 and supply is 500, you've found yourself a market ;)
Supply and Demand on the Internet
The internet works a little differently to the "offline world"...
Supply is the number of people searching for information on your product or service, while demand is the number of web sites providing that info.
Got that? No? Let me elaborate...
..If 1000 people are searching for "golf clubs", that really means that 1000 people are searching for information on golf clubs.
By the same token, if 500 web sites are supplying "golf clubs", they're really supplying information on golf clubs.
Information is the key word there. If your web site doesn't provide valuable information on a particular subject, it might as well not exist!
That's the key difference between offline marketing and online marketing. You're not marketing products, you're marketing...
I.N.F.O.R.M.A.T.I.O.N !
To help you understand why that's the case, here's a simple but true quote...
"Most people use the internet to research their next buy."
If you're providing the info they're looking for, they're a lot more likely to trust you with their money.
But you've got to be willing to put the work into it in the beginning. If no one's searching for your content, or there are too many sites supplying that info - you've lost before you've even begun!
I hope that, by now, you've started to realise just how important it is to do your market research online first. There really is no point in starting a site that no one's looking for - so make sure you do proper markert research online.
How to Explode the Traffic to your Website for little or no cost
How to Explode the Traffic to your Website for little or no cost
by: Tony Stoffo
Let me start off by saying that there are millions of people around the world online today either trying to sell something or looking for a new home based business opportunity to get involved in. The Internet is the one place where you can capture the multitude of new people coming online everyday looking for a way to make some money. So how do we get these prospects to view our website or product without spending a fortune?
Listed below are the top 5 ways to start to get massive amounts of traffic to your website.
Viral marketing classified site
Get involved in a viral marketing classified site. The one I recommend to all my clients is www.1MillionFreeHits.com. The signup is free and there are no hidden costs down the line. Remember the illegal pyramid schemes that cropped up about 10 years ago that promised you to get rich for just a small investment if you signed up 5 people and they did the same and so on. Well this is the same concept however it works incredible with classified ads. Visit the site for full details and view the How to Promote page. Plus with thousands of new people coming online everyday looking for a money making opportunity this can literally go on forever! It’s a must to include with the promotion of your website or product.
Email signature file
This may sound obvious but many people do not include this simple method of getting free hits to their website. Include an email signature file in every one of your emails. In this signature file that goes at the bottom of your email message include a short description of the product you are currently promoting with a link attached for people to visit your site. Think of all the emails that you get in a day. With this short message at the end of each of your email replies you won’t believe how many extra hits you will get to your site. It even works well with junk email that you get from other people trying to get you to visit their sites. Just reply back with something like this:
Thanks will check it out
Plus add your signature file here.
People will be curious and click on your signature file, and you will receive a bunch of extra hits from the people that were sending you junk mail.
Submit an Article to Online Directories
One of the best ways to get an incredible amount of free traffic to your site is though articles that you write and submit to online directories. Website owners and Ezine publishers are always looking for good articles with fresh material that they can include in their websites and newsletters. It’s really not that difficult just sit down and think of all the interesting things about your product that people would be interested in. Right a short say 500 word article and submit it and you won’t believe how fast your article will be picked up. The way you get hits to your website is through the resource box that is listed at the end of the article. This is where you say a little something about yourself and include a link to whatever you are promoting. There are 1,000’s of directories to submit your article to, and the best way to minimize the time involved is to submit your article using special software created just for this purpose. If you would like a list of the best ones available at the present time, just send me an email with Article Submitters in the subject line. The one thing I must warn you is not to make your article sound too much like a sales letter for your product or the directories won’t accept your article for distribution.
Free, Free, Free
People love to get things free, whether it’s an ebook you have written, or some kind of new software that will help them promote their product online. There are even ebooks out there that you can get the resale rights to and rebrand it with your name. By giving something away free is a perfect way to get new names to promote your product to. Here is how I promote a free ebook and always get a big response.
Free Ebook - Traffic generation with an amazing viral idea – Plus no name or email address required.
So do some research and find yourself a couple of free items what you can promote which will again attract free visitors to your web site.
New Cutting Edge Marketing Method
So far everything I have mentioned in this article has been free for getting traffic to your website. There is one new piece of software that I have come across that I thing will explode the traffic that you will get to your website. I feel it’s the most incredible advertising method that I have seen in a long time. It’s called Peel away ads and the curiosity that it instills is a must to include in any marketing campaign. Check it out at the site listed below and you will see what I mean:
http://lvsports.peelads.hop.clickbank.net
So as you can see it doesn’t take a ton of money to start to get a massive of traffic to your website with the things incorporated from above. If you have any questions about the items listed here please feel free to email me at freehits@msn.com and I would be happy to answer you as soon as I can.
Until next time,
Tony
by: Tony Stoffo
Let me start off by saying that there are millions of people around the world online today either trying to sell something or looking for a new home based business opportunity to get involved in. The Internet is the one place where you can capture the multitude of new people coming online everyday looking for a way to make some money. So how do we get these prospects to view our website or product without spending a fortune?
Listed below are the top 5 ways to start to get massive amounts of traffic to your website.
Viral marketing classified site
Get involved in a viral marketing classified site. The one I recommend to all my clients is www.1MillionFreeHits.com. The signup is free and there are no hidden costs down the line. Remember the illegal pyramid schemes that cropped up about 10 years ago that promised you to get rich for just a small investment if you signed up 5 people and they did the same and so on. Well this is the same concept however it works incredible with classified ads. Visit the site for full details and view the How to Promote page. Plus with thousands of new people coming online everyday looking for a money making opportunity this can literally go on forever! It’s a must to include with the promotion of your website or product.
Email signature file
This may sound obvious but many people do not include this simple method of getting free hits to their website. Include an email signature file in every one of your emails. In this signature file that goes at the bottom of your email message include a short description of the product you are currently promoting with a link attached for people to visit your site. Think of all the emails that you get in a day. With this short message at the end of each of your email replies you won’t believe how many extra hits you will get to your site. It even works well with junk email that you get from other people trying to get you to visit their sites. Just reply back with something like this:
Thanks will check it out
Plus add your signature file here.
People will be curious and click on your signature file, and you will receive a bunch of extra hits from the people that were sending you junk mail.
Submit an Article to Online Directories
One of the best ways to get an incredible amount of free traffic to your site is though articles that you write and submit to online directories. Website owners and Ezine publishers are always looking for good articles with fresh material that they can include in their websites and newsletters. It’s really not that difficult just sit down and think of all the interesting things about your product that people would be interested in. Right a short say 500 word article and submit it and you won’t believe how fast your article will be picked up. The way you get hits to your website is through the resource box that is listed at the end of the article. This is where you say a little something about yourself and include a link to whatever you are promoting. There are 1,000’s of directories to submit your article to, and the best way to minimize the time involved is to submit your article using special software created just for this purpose. If you would like a list of the best ones available at the present time, just send me an email with Article Submitters in the subject line. The one thing I must warn you is not to make your article sound too much like a sales letter for your product or the directories won’t accept your article for distribution.
Free, Free, Free
People love to get things free, whether it’s an ebook you have written, or some kind of new software that will help them promote their product online. There are even ebooks out there that you can get the resale rights to and rebrand it with your name. By giving something away free is a perfect way to get new names to promote your product to. Here is how I promote a free ebook and always get a big response.
Free Ebook - Traffic generation with an amazing viral idea – Plus no name or email address required.
So do some research and find yourself a couple of free items what you can promote which will again attract free visitors to your web site.
New Cutting Edge Marketing Method
So far everything I have mentioned in this article has been free for getting traffic to your website. There is one new piece of software that I have come across that I thing will explode the traffic that you will get to your website. I feel it’s the most incredible advertising method that I have seen in a long time. It’s called Peel away ads and the curiosity that it instills is a must to include in any marketing campaign. Check it out at the site listed below and you will see what I mean:
http://lvsports.peelads.hop.clickbank.net
So as you can see it doesn’t take a ton of money to start to get a massive of traffic to your website with the things incorporated from above. If you have any questions about the items listed here please feel free to email me at freehits@msn.com and I would be happy to answer you as soon as I can.
Until next time,
Tony
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